When you hear about A.I., what is it you think of? If you’re like most people, images of people getting pushed out of their jobs, weird art, and Arnold Schwarzenegger come to mind.
Maybe you or someone you know has used A.I. in the form of ChatGPT or DALL-E 2. But how do they work and how can they help me in my event business?
What Is It?
Text-based A.I. tools like ChatGPT appear to be smart, responding to questions with almost genius-level intelligence. In fact, you can use them for so many different tasks that it seems almost inevitable that these tools will eventually take over all our jobs!
Here’s a quick rundown on how ChatGPT actually works. First, a team of researchers take a ton of text data that can be found online. Then that data is run through the A.I. program and its response is compared to the data that was put in. It continues to do this over and over until the A.I’s responses become understandable and as close to expected as possible.
That’s it! There may be additional complexity in how this process is done, but most A.I. is made this way and that’s how it becomes so “smart”. Nowhere in there is intelligence created. It’s more like a parrot of what it was shown than a Terminator that can appear to think and feel.
Emails, chats, poems – it doesn’t matter what you want these tools to create, they can create them simply because they were built to parrot back content like it. Image based A.I. basically works the same way, learning from a pool of images to create images that look like what it trained on.
But knowing how it works is all well and good… How can this help you in your event business?
Why Does This Matter To Me?
You can keep hearing that A.I. is the future, but it means nothing if you can’t experience the future yourself. So let’s go over a few ways A.I. can make your business run a lot more smoothly.
Generating marketing emails
Who likes writing marketing emails? Maybe you do, but I definitely don’t. The amount of time it takes to get the phrasing right and the points you want across is time I feel could be better spent making my own core services better. With a tool like ChatGPT, you can simply give it a list of bullet points and have it write out an email based on those points like in the image below.
Answering customer questions
Imagine never having to answer another question about pricing, availability, or terms again. Sounds like a dream, right? Well with the current state of A.I. that is a possibility. You can hook up an A.I. to your existing answers to your calendar and price sheets and have it write the customer responses for you. It’s almost like having the world’s best secretary! After all, you’ve certainly answered questions like these countless times before – why not have A.I. pick up the slack and answer when you can’t.
With this set up, you can have customer response times in minutes – even when flooded with customer questions.
Design and layout mockups
Maybe you need some ideas for layout designs for your photo booth, or concept graphics for some activation you’re doing. Image generating A.I. like DALL-E can create images that look good and give you an interesting starting point to work off of for your design work.
These A.I. generated images, while not good enough for delivery, are good as concepts that can lead you down some interesting design paths without the hours of experimentation that would normally be required to find a good design idea.
Closing Thoughts
A.I. if used effectively can be a massive boost to your day-to-day business operations. There are many more applications of A.I. that have the potential to save you time and money, and in ways that don’t require you to know about how it works.
If you liked what what you read, let me know! Leave a comment for me or share it with someone you think can benefit from this content. And if you’re an owner of a photo booth, photography, DJ, or other event business – please check out Spekkio! I built it based off of my own experience working in and running a family photo booth business and I’m trying to make it the simplest way to get leads, get booked, and manage your business. We use it ourselves, and would be delighted if you could give it a try (now with a brand-new free tier – no credit card required. You only pay when you get paid)!
